Our Media:

Our media team is an inventive, disciplined and experienced personnel that strategically maximizes media investment on both, online and offline venues.
Today, we have to do more with less; advertising budgets are shrinking, people are multitasking, the digital world is booming and media options are proliferating rapidly in the Puerto Rico market. More than ever, the development of a sound and effective media plan requires knowledge, creativity and strategic thinking free to transcend media as we traditionally know it.

At PopuliCom we believe that while a brand may be everywhere and anywhere, assuring high reach or frequency, in this day and age any good media strategy must effectively enable consumer engagement.
Our methodology of immersion in the brand and the consumer guarantees a complete understanding of the target and the product, key in the development of effective and efficient plans.

Our position in the market is ideal to deliver the best efficiencies to our client due to our experienced personnel, agency size and transparency in negotiations with media. Our experienced media team has an outstanding record in strategic planning, research and account management–guiding a variety of clients in diverse categories and maximizing budget through negotiations and alliances that have resulted in efficient and effective media plans. Proof of this, is that in 2009 we were named agency of record for media negotiations for B. Fernandez & Hmnos. There are seven agencies that provide media services to the B. Fernandez family of products.  Nonetheless, they selected us to lead their negotiations for their entire portfolio.